CITERA :: DIRECTORY
Citera research
Explore research on how AI models retrieve sources, cite evidence and name brands, with visibility benchmarks across leading answer engines. Read the research.
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Where AI engines actually source their answers
How ChatGPT, Perplexity, AI Overviews and Gemini each assemble a response, and which source types keep appearing across categories.
Author
Liam Karlsson
Why your SEO rankings don't predict your AI visibility
Five structural reasons strong rankings and AI mentions come apart, and the signals that predict AI visibility better than position does.
Author
Liam Karlsson
Guides, research and benchmarks on how answer engines choose which brands to name — and how to become one of them.
More research
OUR TEAM
Written by the people building Citera
Every piece here comes from the three of us running the product, the crawlers and the go-to-market. Ask us anything.
Liam Karlsson
Co-founder & CEO
Scaled a profitable web agency to six figures a month at 19.
Product-led founder with deep expertise in web, SEO and digital growth.
Strong technical and commercial edge across IT security and sales.
Management board member at TH and advisor to multiple companies.
Mohammad Hamarsheh
Co-founder & CTO
Started working at Apple at 12.
Scaled multiple startups past 10,000 users.
BSc in Computer Science, graduating in the top 1% of his school.
William Gyltman
Co-founder & CMO
Built and scaled multiple profitable ecommerce brands, including Sandljuset to six figures a month within two months.
Leads go-to-market, positioning and creative strategy, focused on turning attention into profit.
Four years of high-performance sales with more than $1M closed.
linkedin.com/in/williamgyltman
These might be interesting to you
A useful mix of proof, practical guidance and new data.
The AEO playbook for getting cited by AI search
The practical order of work for earning mentions in ChatGPT, Perplexity and Gemini.