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About Citera

Meet the Minds Behind Citera

We’re a team of creators, builders, and problem-solvers
bringing autonomous AI search and organic traffic growth to life.

AI understands customer questions, finds answers instantly, and replies across channels.

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SEO Roots
SEO Roots

Built from hands-on work

Built from hands-on work

AI Search Shift
AI Search Shift

Answers replaced links

Answers replaced links

Autonomous Action
Autonomous Action

Fix gaps on autopilot

Fix gaps on autopilot

Revenue Focus
Revenue Focus

Visibility that converts

Visibility that converts

ORIGIN

Why We Started &
What Drives Us

Why We Started &
What Drives Us

The idea for Citera came from hands-on work with traditional SEO. For years, we helped companies rank on Google and optimize for clicks. Then the shift began: users stopped searching and started asking AI. Answers replaced links, recommendations replaced rankings, and companies began losing visibility and revenue with no data and no way to respond. Citera was built to close that gap and give companies control over how AI understands and recommends their brand, now on autopilot.

The idea for Citera came from hands-on work with traditional SEO. As users moved from searching to asking AI, answers replaced links and recommendations replaced rankings. Companies began losing visibility and revenue without data or a way to respond. Citera was built to close that gap and give brands control over how AI understands and recommends them, now on autopilot.

questions, finds answers instantly, and replies across channels.

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2021

Years of hands-on SEO work showed us exactly how visibility turns into measurable growth.

2021

Years of hands-on SEO work showed us exactly how visibility turns into measurable growth.

2023

Search behavior shifted as users stopped clicking through results and started asking AI for direct answers.

2023

Search behavior shifted as users stopped clicking through results and started asking AI for direct answers.

2024

Brands began losing visibility and revenue without data showing how AI understood or recommended them.

2024

Brands began losing visibility and revenue without data showing how AI understood or recommended them.

2025

Citera was built to close that gap and give companies control over AI visibility, now on autopilot.

2025

Citera was built to close that gap and give companies control over AI visibility, now on autopilot.

1

2

3

4

2021

Years of hands-on SEO work showed us exactly how visibility turns into measurable growth.

2023

Search behavior shifted as users stopped clicking through results and started asking AI for direct answers.

2024

Brands began losing visibility and revenue without data showing how AI understood or recommended them.

2025

Citera was built to close that gap and give companies control over AI visibility, now on autopilot.

ACHIEVEMENTS

Highlights on
the Journey

Behind every number is a buying decision. Millions of prompts shape how AI recommends brands. Citera tracks these signals across markets to reveal where visibility is won or lost and turn AI attention into measurable growth.

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ACHIEVEMENTS

Highlights on
the Journey

Behind every number is a buying decision. Millions of prompts shape how AI recommends brands. Citera tracks these signals across markets to reveal where visibility is won or lost and turn AI attention into measurable growth.

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ACHIEVEMENTS

Highlights on
the Journey

Behind every number is a buying decision. Millions of prompts shape how AI recommends brands. Citera tracks these signals across markets to reveal where visibility is won or lost and turn AI attention into measurable growth.

AI search tools that turn visibility insights into measurable growth.

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OUR TEAM

Behind Citera

Liam Karlsson

Co-founder & CEO

Mohammad Hamarsheh

Co-founder & CTO

William Gyltman

Co-founder & CMO

Liam Karlsson

Co-founder & CEO

Mohammad Hamarsheh

Co-founder & CTO

William Gyltman

Co-founder & CMO

Our Offices

Global Team Presence

Our offices connect teams worldwide to build
and support intelligent AI solutions.

AI understands customer questions,

finds answers instantly, and

replies across channels.

FAQ’s

Common questions answered

How Citera measures and improves your visibility across AI search.

What is Citera?

Citera tracks how your brand appears across AI search — ChatGPT, Gemini, Perplexity, Google AI Overviews — and turns the gaps into content and fixes you can ship.

How is AI search visibility different from SEO?

Which AI platforms does Citera track?

How long does it take to see results?

Do I need to be technical to use Citera?

Can I see how I compare to competitors?

How do I get started?

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Still have a question? Talk to our team.

FAQ’s

Common questions answered

How Citera measures and improves your visibility across AI search.

What is Citera?

Citera tracks how your brand appears across AI search — ChatGPT, Gemini, Perplexity, Google AI Overviews — and turns the gaps into content and fixes you can ship.

How is AI search visibility different from SEO?

Which AI platforms does Citera track?

How long does it take to see results?

Do I need to be technical to use Citera?

Can I see how I compare to competitors?

How do I get started?

People Image
People Image
People Image
People Image

Still have a question? Talk to our team.

FAQ’s

Common questions answered

How Citera measures and improves your visibility across AI search.

What is Citera?

Citera tracks how your brand appears across AI search — ChatGPT, Gemini, Perplexity, Google AI Overviews — and turns the gaps into content and fixes you can ship.

How is AI search visibility different from SEO?

Which AI platforms does Citera track?

How long does it take to see results?

Do I need to be technical to use Citera?

Can I see how I compare to competitors?

How do I get started?

People Image
People Image
People Image
People Image

Still have a question? Talk to our team.

Start for free

Start for free and grow your organic traffic & revenue

No matter your starting positon, hand-over the slow manual and annoying work that has to be done over to us, and watch your traffic and revenue grow on autopilot.

Trustpilot 4.7/5

90-day money-back guaranteeNot happy in the first 90 days? Tell us and we refund what you paid. Monthly rolling, so there is no minimum term to work out of.

Cancel any time

Win organic traffic

Start for free and grow your organic traffic & revenue

Grow organic traffic on autopilot for free, and traffic in to revenue with Citera today.

Trustpilot 4.7/5

90-day money-back guaranteeNot happy in the first 90 days? Tell us and we refund what you paid. Monthly rolling, so there is no minimum term to work out of.

Cancel any time

Start for free

Start for free and grow your organic traffic & revenue

No matter your starting positon, hand-over the slow manual and annoying work that has to be done over to us, and watch your traffic and revenue grow on autopilot.

Trustpilot 4.7/5

90-day money-back guaranteeNot happy in the first 90 days? Tell us and we refund what you paid. Monthly rolling, so there is no minimum term to work out of.

Cancel any time