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Comparison
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13 min read
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Updated
Liam Karlsson
Co-founder & CEO
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About the author
Liam Karlsson
Co-founder & CEO
Co-founder and CEO of Citera. Writes about how AI search picks the brands it recommends, and what teams can actually do about it.
TL;DR
Scrunch publishes Starter at $300 a month month-to-month or $250 annually with 3 users and 350 custom prompts, Growth at $500 or $417 annually with 5 users and 700 prompts, and custom Enterprise pricing that adds SSO, a data API and regional deployment. All plans monitor ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta. A 7-day Starter trial needs no credit card. The prompt allowance is consumed per engine tracked, so a 100-prompt set across five engines uses 500 credits. Citera is $219 a month, all AI models, all countries and languages on every plan, and it deploys fixes, publishes to your CMS and posts to Reddit, Quora and LinkedIn. Scrunch is the better pure monitor; Citera is the better operator.
OUR PRODUCT
Where Citera fits
Citera assumes you are short of hands, not information. Connect site, analytics and socials in about two minutes and the agent gets to work: technical fixes deployed with rollback, content written and published into WordPress, Webflow, Framer, Wix or Shopify, and posts made to Reddit, Quora and LinkedIn. All AI models, all countries, all languages, every plan. Citera’s dataset is thinner than Scrunch's on prompt volume and Citera’s prompt allowance is smaller — that is the trade-off in Citera’s model.
Why this comparison exists
Both companies were founded into the same realisation: buyers started asking assistants instead of search engines, and nobody could see what those assistants were saying. Scrunch and Citera answer that with the same first move — track prompts across engines, report mentions, citations and share of voice.
The divergence comes immediately after. Scrunch keeps building measurement: more surfaces, crawler-level analytics, hallucination detection. Citera builds the execution layer instead. If you only read feature lists you will think these products are interchangeable. They are not, and the difference will decide whether the subscription pays for itself.
Pricing: read the credit mechanics first
Scrunch publishes Starter at $250 a month billed annually or $300 month-to-month, with 3 users and 350 custom prompts. Growth is $417 annually or $500 month-to-month with 5 users and 700 prompts. Enterprise is custom and adds SSO with SAML and OIDC, a data API, regional deployment and dedicated support. Annual billing saves about 17%, described as two months free. A 7-day Starter trial requires no credit card.
The number that matters is not 350. Scrunch’s prompt allowance is consumed per engine tracked, so a 100-prompt set watched across five engines consumes 500 credits and exceeds Starter. Sizing a plan therefore means multiplying prompts by engines, not counting prompts.
Citera is $219 a month for all AI models with all countries and languages, and $399 for 200 prompts, five seats and five live engines. Citera’s prompt count is lower in absolute terms; it is not divided by engine count. Monthly rolling, no minimum, 90-day money-back guarantee.
Coverage: Scrunch's entry plan is broader
Scrunch’s own pricing page states all plans monitor ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta, with no tier differentiation. Claude and Meta AI on an entry plan is genuinely better than most of the category, ourselves included at the same tier.
Citera tracks all AI models in total, so on paper Citera covers more surfaces and in practice a Starter Scrunch account may be watching more of them at once.
Copilot, Grok and DeepSeek are not listed on Scrunch’s published set. If your category lives inside Microsoft tooling, check that before buying either product.
Monitoring depth: Scrunch wins this
Scrunch's AI crawler analytics show how agents actually fetch your pages, which is closer to server truth than inferred visibility and something Citera does not match. It also markets hallucination detection — flagging when an assistant states something false about you — which is a real category of risk for regulated brands.
Prompt headroom compounds that advantage: 350 or 700 custom prompts supports the kind of monitoring plan that covers subsegments and competitor territory, not just headline questions.
If your job is to know precisely what is happening across AI surfaces, Scrunch gives you more instrumentation than Citera does. Saying otherwise would be a sales line.
Execution on your own property
Here the direction reverses. Citera deploys technical fixes with rollback, generates content and publishes it into your CMS, outputs schema and supports llms.txt. The loop from finding to shipped change is closed inside the product.
Scrunch reports what is wrong and stops. Its published capability set has no publishing, no CMS integration and no content generation. That is a deliberate scope choice, not an oversight — but it means the work still needs a person.
Execution off your property
AI answers lean heavily on third-party pages: Reddit threads, Quora answers, review sites, community posts. Nothing you publish on your own domain fixes a Reddit thread that recommends a competitor.
Citera posts to Reddit, Quora and LinkedIn directly. Scrunch publishes no equivalent capability. For most categories this is the single biggest lever on citation share, and it is the clearest capability gap between the two products.
Feature comparison
Every value below is taken from each vendor’s published pricing or documentation. Where a vendor does not publish a detail, the cell reads Unknown rather than assuming a gap.
What all icon means:
✓
Supported
✗
Not supported
◐
Partial
—
Unknown / not published
The 60-second table
Citera
Scrunch AI
Best for
Lean teams who need execution, not another dashboard
Entry price
$219/mo
$300/mo month-to-month, or $250/mo billed annually (Starter)
Realistic working price
$219–399/mo
$250–500/mo; Growth is $500 month-to-month, $417 annually
Models on $399 plan
5 of 9
All published surfaces on Starter
Prompts on $399 plan
200/mo
350 custom prompts on Starter, 700 on Growth
Seats on $399 plan
5
3 on Starter, 5 on Growth
Countries & languages
All countries, every plan
Enterprise adds regional deployment
Publishes to your CMS
✓
✗
Posts off your property
✓
✗
Prompt-volume data
Approximation model, not observed conversations
Custom prompts only; no published prompt-demand dataset
SOC 2 Type II
✗
✓
Free trial
3 days
7-day free trial of Starter, no credit card required
Guarantee
90-day money-back
None published
Contract
None, monthly rolling
None published for month-to-month
This is the most direct comparison on the site: both products exist to tell you how AI assistants describe your brand. Scrunch covers ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews and Meta on every tier, with 350 custom prompts and 3 users on Starter at $300 month-to-month or $250 annually. Its catch is credit mechanics — the prompt allowance is consumed per engine — and that it stops at reporting. Citera is $219 flat, all AI models, and executes: fixes, publishing, third-party posts.
Scrunch is the fairest comparison Citera has, because nobody has to explain why the two are on the same list. Both track AI answers, both report share of voice and citations, both are young companies funded to chase the same shift. The split is philosophical rather than featural: Scrunch invests in measurement surface — more engines on the entry plan, crawler analytics, hallucination detection — and leaves action to you. Citera invests in the action and accepts a shallower dataset. Read the credit mechanics carefully before comparing headline prices.
Overview
Citera
Scrunch AI
Category
AI visibility
AI visibility
Best for
Lean teams who need execution, not another dashboard
Company stage
Early stage
Venture backed
Free trial
✓
✓
Onboarding time
~120 seconds, self-serve
Self-serve signup, no credit card
Pricing & plans
Citera
Scrunch AI
Entry price
$219/mo
$300/mo month-to-month, or $250/mo billed annually (Starter)
Pricing model
Tiered, monthly rolling
Tiered by users and custom prompts
Billing
Monthly rolling, no lock-in
Monthly or annual; annual saves about 17%
Seats included
5 on Scale
3 on Starter, 5 on Growth
Usage caps
Agent jobs per tier
Prompt allowance is consumed per engine tracked
Annual discount
Unknown
About 17%, described as two months free
Contract minimum
None, monthly rolling
None published for month-to-month
Platform coverage
Citera
Scrunch AI
ChatGPT
✓
✓
Google AI Overviews
✓
✓
Google AI Mode
—
✓
Gemini
—
✓
Perplexity
✓
✓
Claude
—
✓
Copilot
—
—
Grok
—
—
DeepSeek
—
—
Meta AI
—
✓
Regional coverage
All countries, every plan
Enterprise adds regional deployment
Language coverage
All languages, every plan
Unknown
Capabilities
Citera
Scrunch AI
Prompt tracking
✓
✓
Prompt volume
Approximation model, not observed conversations
Custom prompts only; no published prompt-demand dataset
Competitor tracking
✓
✓
Share of voice
✓
✓
Citation tracking
✓
✓
Sentiment
◐
✓
Content generation
✓
—
Publishing
✓
✗
Backlinks
✓
✗
Recommendations
✓
✓
Technical
Citera
Scrunch AI
API
—
✓
Native integrations
WordPress (.com and self-hosted), Webflow, Framer, Wix, Shopify
GSC / GA4
✓
—
CMS integrations
✓
—
Schema.org output
✓
—
llms.txt support
✓
✓
AI-crawler access checks
—
✓
Refresh frequency
Daily, customisable
Unknown — not published per tier
Security & compliance
Citera
Scrunch AI
SOC 2
✗
✓
GDPR
✓
✓
SSO / SAML
◐
✓
Role permissions
—
✓
Support
Citera
Scrunch AI
Channels
24/7 priority chat, email, Slack
Email and chat; dedicated support on Enterprise
Implementation help
Founding team sets up Enterprise
Citera
Tracks and improves how brands appear across AI search
Strengths
Publishes to your CMS and posts to Reddit, Quora and LinkedIn
Deploys technical site fixes automatically, with rollback
All countries and languages on every plan, including the $219 tier
Limitations
Prompt-demand data is an approximation model, not observed conversations
No SOC 2 Type II; three-person team founded 2025
Less historical depth than platforms collecting since 2024
Scrunch AI
AI search visibility monitoring
Strengths
Claude and Meta AI included on the entry plan, which several rivals reserve for enterprise
350 custom prompts on Starter is generous prompt headroom for the price
AI crawler analytics show how agents actually fetch your pages
Limitations
Prompt allowance is consumed per engine, so tracking 100 prompts across 5 engines uses 500
SSO, data API and regional deployment are Enterprise-only
Monitoring platform: nothing is written, published or posted for you
Which should you choose
Citera
You want the findings acted on: technical fixes deployed, content written and published, third-party threads answered. Your prompt set spans multiple engines and you do not want a credit system that multiplies consumption by engine count. You need every country and language on the entry plan. You are a lean team that cannot staff a monitoring dashboard. You want monthly rolling billing with a 90-day money-back guarantee rather than annual pricing you have to commit to for the discount.
Scrunch AI
You want the widest monitoring surface on an entry plan — Claude and Meta AI included, which several rivals gate behind enterprise. You need serious prompt headroom: 350 on Starter and 700 on Growth are well beyond what Citera includes. You want AI crawler analytics showing how agents fetch your pages. You have a team that acts on reports already, so measurement is genuinely the missing piece. You want a proper trial before paying — 7 days with no card beats Citera’s 3 days.
How we compared
Scrunch figures come from its published pricing page as read on 14 August 2026, which states that all plans monitor the same engine set. Some third-party reviews claim engine coverage is tiered; where a vendor's own page and a reviewer conflict, the comparison cites the vendor. Citera figures come from Citera’s pricing page the same day. Where neither vendor publishes a number — refresh frequency, language coverage — the cell reads Unknown. Citera is one of the two products compared and Scrunch leads Citera on several rows below.
Sources & references
Scrunch AI pricing — official plan information.
Citera platform and pricing — official execution and coverage details.
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