Terms of Service

Last updated: September 2026

Business to business agreement. These Terms govern commercial use of the Citera platform. They are not offered to consumers.

1. Company information

Legal entity: Rankad AB
Organization number: 559551-8738
Registered address: Nohabgatan 14, 461 53 Trollhättan, Sweden
Email: contact@citeralabs.ai

2. Scope and business to business applicability

These Terms of Service (the “Terms”) constitute a binding agreement between Rankad AB (“Citera”, “we”, “us” or “our”) and the business entity or organization accessing or using the Services (“Customer”, “you” or “your”).

The Services are designed for and offered exclusively to businesses, companies, organizations and professionals acting in a business capacity. The Services are not intended for or directed at consumers as defined under Directive 2011/83/EU (the Consumer Rights Directive), the Swedish Distance Contracts Act (distansavtalslagen, SFS 2005:59) or any other applicable consumer protection legislation.

By creating an account, starting a trial or using the Services, you represent and warrant that:

• You are acting on behalf of a business entity, company, organization or in a professional or commercial capacity

• You are not a consumer within the meaning of applicable consumer protection law

• You have full authority to bind the entity on whose behalf you are entering into these Terms

• You are at least 18 years of age

If you are an individual acting in a personal or consumer capacity, you are not permitted to use the Services. Citera reserves the right to terminate or restrict any account that is determined to be held by a consumer or an individual not acting in a business capacity.

Consumer protection rights, including but not limited to the EU right of withdrawal (ångerrätt), cooling off periods, and withdrawal button obligations under Directive (EU) 2023/2673, do not apply to the Services, as these Terms govern a business to business relationship.

3. Description of Services

Citera provides a software as a service (SaaS) platform with tools and insights for monitoring, analyzing and optimizing brand visibility across AI driven search and discovery environments (the “Services”).

The Services provide informational, analytical and optimization support only. They do not replace independent professional judgment, advice or decision making.

Citera reserves the right to modify, update, enhance or discontinue any part of the Services at any time, with or without prior notice, in its sole discretion.

4. Account registration and security

To access the Services, you must create an account. By doing so, you agree to:

• Provide accurate, current and complete registration information

• Maintain and update your information to keep it accurate and complete

• Keep your login credentials strictly confidential

• Accept full responsibility for all activity that occurs under your account

You must notify Citera immediately of any unauthorized access to or use of your account. Citera shall not be liable for any loss or damage arising from your failure to safeguard your account credentials.

5. Free trial

5.1 Trial access

Citera may offer a limited free trial period at its discretion. Trial terms, including duration and feature access, will be specified at the time of enrollment.

The Customer may cancel the trial at any time through the account settings or by contacting Citera.

5.2 Minimum trial commitment period

By starting a free trial, the Customer acknowledges and agrees that cancellation of the trial is not available during the first fifteen (15) minutes following activation (the “Trial Commitment Period”). This restriction exists to allow sufficient time for initial platform configuration, data synchronization and onboarding processes to complete.

After the Trial Commitment Period has elapsed, the Customer may cancel the trial at any time through the account settings or by contacting Citera.

5.3 Trial conversion

At the end of the trial period, continued access to the Services requires a paid subscription. If you do not subscribe to a paid plan before the trial expires, your access to trial features will be restricted or terminated.

Citera will not charge any fees during the trial period unless you have expressly opted into a paid plan.

6. Fees, subscriptions and payment

Access to the Services requires a paid subscription following any applicable trial period. By subscribing to a paid plan, you agree to:

• Provide valid and current payment information

• Pay all applicable fees in accordance with the pricing and billing terms presented at the time of purchase

• Accept that fees are charged in advance on a recurring basis unless otherwise specified

All fees are exclusive of applicable taxes unless stated otherwise. You are responsible for all taxes, duties and levies imposed by relevant tax authorities.

All fees paid are non refundable to the fullest extent permitted by applicable law, unless explicitly stated otherwise in writing by Citera.

Failure to pay any amount when due may result in immediate suspension or termination of access to the Services, without limiting Citera’s right to pursue other remedies.

7. Cancellation and termination

7.1 Cancellation by Customer

You may cancel your subscription at any time through the account settings interface or by contacting Citera at contact@citeralabs.ai. Cancellation will take effect at the end of the current billing period. No refunds or credits will be issued for partial billing periods.

7.2 Termination by Citera

Citera may suspend or terminate your access to the Services immediately and without prior notice if you:

• Breach any provision of these Terms

• Misuse or abuse the Services or the platform

• Engage in unlawful activity in connection with the Services

• Create legal, security or operational risk for Citera or other customers

• Fail to pay fees when due

7.3 Effect of termination

Upon termination or expiration of the agreement for any reason, your right to access and use the Services ceases immediately. Citera shall have no obligation to maintain or return any data, content or information associated with your account, except as required by applicable law. Termination does not relieve you of the obligation to pay any fees accrued prior to the effective date of termination.

8. User content and input data

You retain all ownership rights in any data, content or materials you submit to or through the Services (“Customer Data”).

By submitting Customer Data, you grant Citera a non exclusive, worldwide, royalty free license to use, process, store and display such data solely for the purpose of providing, maintaining and improving the Services.

You represent and warrant that you have all necessary rights, licenses and permissions to submit Customer Data and that such submission does not violate any applicable law, regulation or third party right.

Citera may use anonymized and aggregated data derived from Customer Data for analytics, benchmarking, research and product improvement purposes. Such aggregated data will not identify the Customer or any individual.

9. Customer references and logo use

By using the Services, the Customer grants Citera a non exclusive, worldwide, royalty free, fully paid up license to use the Customer’s name, logo and trademarks, and to identify the Customer as a user of the Services, for marketing, promotional, investor relations and sales purposes. This includes but is not limited to use on Citera’s website, social media, pitch materials, advertising and public customer listings.

This license takes effect automatically upon the Customer’s use of the Services and remains in effect for the duration of the agreement.

Citera will not state or imply that the Customer endorses or recommends Citera’s Services beyond being a customer, unless separately agreed in writing.

The Customer may revoke this license by providing written notice to Citera. Upon receipt of such notice, Citera will remove the Customer’s name and logo within thirty (30) calendar days.

10. Intellectual property

All rights, title and interest in and to the Services, including but not limited to all software, algorithms, models, databases, designs, user interfaces, trademarks, logos, documentation and all related content, are and shall remain the exclusive property of Citera or its licensors.

You may not:

• Copy, reproduce, modify, distribute or create derivative works of any part of the Services

• Use Citera’s branding, trademarks or trade names without prior written permission

• Attempt to reverse engineer, decompile, disassemble or extract source code or proprietary logic from the Services

• Access, scrape or harvest data from the Services by automated means beyond normal use

No rights are granted to you except as expressly set forth in these Terms.

11. No guarantee of results

Citera does not guarantee any specific outcomes, rankings, visibility levels, mentions, traffic, conversions, revenue or business results from the use of the Services.

Performance and results are subject to numerous factors beyond Citera’s control, including but not limited to:

• The behavior, algorithms and outputs of third party AI models and platforms

• Changes in search engine or AI model algorithms, training data or ranking criteria

• Data availability, accuracy and completeness from third party sources

• Market conditions, competitive dynamics and industry trends

• The Customer’s own content, technical infrastructure and digital strategy

Any examples, case studies, projections, benchmarks or performance references provided by Citera are illustrative only and shall not be construed as guarantees, representations or commitments.

11.1 90-day money-back guarantee

Subject to this section, an eligible first-time paid Customer may request a refund of subscription fees paid for the first ninety (90) calendar days after activation of the initial paid subscription (the “Guarantee Period”). This guarantee is the only exception to the non-refundable fees rule in section 6.

“Growth” means any measurable positive movement, however small, above the Baseline in at least one Tracked Metric at any time during the Guarantee Period. “Tracked Metrics” include AI visibility or share of voice, brand mentions, citations, prompt coverage, ranking or average position, sentiment, organic impressions, clicks, sessions, leads, conversions, revenue, or any other performance metric recorded by Citera, a connected data source, or agreed in writing. “Baseline” means the earliest complete measurement available after onboarding, unless Citera confirms another baseline in writing.

If any Growth is recorded at any time during the Guarantee Period, the Customer is not eligible for a refund. This applies even if the movement is temporary, later reverses, occurs in only one Tracked Metric, or other metrics decline. Citera will determine whether Growth occurred in good faith using platform records and connected-source data, except in the case of manifest error.

To qualify for the guarantee, the Customer must:

• Be a first-time paid Citera customer using the initial paid subscription

• Pay all invoices when due and keep the account in good standing throughout the Guarantee Period

• Complete required onboarding steps and maintain the access, integrations and permissions reasonably required for the Services

• Respond to material approval or information requests within a reasonable time and not pause, disable or materially obstruct the Services

• Submit a written refund request from the account email address to contact@citeralabs.ai within seven (7) calendar days after the Guarantee Period ends

Any eligible refund is limited to subscription fees actually paid for the Guarantee Period. Taxes, advertising or media spend, third-party charges, setup or onboarding fees, managed services, custom development, and any separately scoped services are excluded. The guarantee does not apply to renewals, upgrades, reactivations, additional accounts, or Customers in breach of these Terms. A refund under this section is the Customer’s sole and exclusive remedy under the 90-day money-back guarantee.

12. Acceptable use

You agree to use the Services only for lawful purposes and in compliance with all applicable laws, regulations and these Terms. You may not:

• Use the Services for any unlawful, misleading, fraudulent or abusive purpose

• Interfere with, disrupt or degrade the operation of the Services or related infrastructure

• Attempt to gain unauthorized access to any system, data, account or network

• Reverse engineer, copy, scrape or otherwise misuse the platform or its outputs

• Use the Services in a manner that violates any third party terms, agreements or rights

• Resell, sublicense or redistribute the Services or any output derived from the Services without prior written consent from Citera

Citera reserves the right to investigate and take appropriate action, including restricting, suspending or terminating access, in response to any suspected violation.

13. Confidentiality

Each party acknowledges that in connection with the Services it may receive or have access to confidential information of the other party (“Confidential Information”). Confidential Information includes, without limitation, business plans, customer data, pricing, product features, technology and any information marked or reasonably understood to be confidential.

Each party agrees to:

• Use the other party’s Confidential Information solely in connection with the performance of these Terms

• Protect such information with the same degree of care it uses to protect its own confidential information, and in no event less than reasonable care

• Not disclose such information to any third party without prior written consent, except as required by law

This obligation survives termination of the agreement for a period of two (2) years.

14. Data protection and privacy

Citera processes personal data in accordance with applicable data protection laws, including Regulation (EU) 2016/679 (the General Data Protection Regulation). Citera’s Privacy Policy describes how personal data is collected, used and protected.

Where the Customer provides personal data of its employees or end users to Citera in connection with the Services, the Customer warrants that it has obtained all necessary consents and has a valid legal basis for such processing.

15. Disclaimer of warranties

The Services are provided on an “as is” and “as available” basis without warranty of any kind, whether express, implied, statutory or otherwise.

To the maximum extent permitted by applicable law, Citera expressly disclaims all warranties, including but not limited to:

• Any warranty of merchantability, fitness for a particular purpose or non infringement

• Any warranty that the Services will be uninterrupted, timely, secure or error free

• Any warranty regarding the accuracy, reliability or completeness of information or outputs provided through the Services

• Any warranty arising from course of dealing, usage of trade or course of performance

No advice, guidance, recommendation or information, whether oral or written, obtained through the Services, documentation, support, sales communications or otherwise, shall create any warranty, guarantee or obligation not expressly stated in these Terms.

16. Limitation of liability

To the maximum extent permitted by applicable law, in no event shall Citera, its directors, officers, employees, agents, affiliates or licensors be liable for:

• Any indirect, incidental, special, consequential or punitive damages

• Any loss of profits, revenue, data, business opportunities or goodwill

• Any damages arising from or related to third party platform behavior, AI generated outputs or algorithmic changes

• Any damages resulting from unauthorized access to or alteration of your data or transmissions

• Any damages arising from interruption, suspension or termination of the Services

Citera’s total aggregate liability under these Terms, whether in contract, tort (including negligence), strict liability or otherwise, shall not exceed the total amount actually paid by the Customer to Citera for the Services during the twelve (12) months immediately preceding the event giving rise to the claim.

This limitation applies regardless of whether Citera has been advised of the possibility of such damages and regardless of the failure of any agreed or other remedy of its essential purpose.

17. Indemnification

The Customer agrees to indemnify, defend and hold harmless Citera and its directors, officers, employees, agents and affiliates from and against any and all claims, demands, losses, damages, liabilities, costs and expenses (including reasonable attorneys’ fees) arising from or related to:

• The Customer’s use or misuse of the Services

• The Customer’s breach of any provision of these Terms

• The Customer’s violation of any applicable law, regulation or third party right

• Any Customer Data submitted to or through the Services

18. Force majeure

Citera shall not be liable for any failure or delay in performing its obligations under these Terms to the extent that such failure or delay is caused by circumstances beyond its reasonable control, including but not limited to acts of God, natural disasters, pandemics, government actions, war, terrorism, labor disputes, internet or telecommunications failures, third party service outages or cyberattacks.

19. Severability

If any provision of these Terms is found to be invalid, illegal or unenforceable by a court of competent jurisdiction, that provision shall be modified to the minimum extent necessary to make it enforceable, or if modification is not possible, severed from these Terms. The remaining provisions shall continue in full force and effect.

20. Entire agreement

These Terms, together with any order forms, statements of work or other agreements expressly incorporated by reference, constitute the entire agreement between the parties with respect to the subject matter hereof and supersede all prior and contemporaneous agreements, proposals, representations and understandings, whether oral or written.

21. Assignment

The Customer may not assign or transfer these Terms or any rights or obligations hereunder without the prior written consent of Citera. Citera may assign these Terms freely, including in connection with a merger, acquisition, corporate reorganization or sale of all or substantially all of its assets.

22. Waiver

No failure or delay by either party in exercising any right, power or remedy under these Terms shall operate as a waiver thereof, nor shall any single or partial exercise of any such right, power or remedy preclude any other or further exercise thereof.

23. Changes to these Terms

Citera reserves the right to update or modify these Terms at any time. Changes will be effective upon publication on the Citera website or notification to the Customer through the Services. Continued use of the Services after changes are published constitutes acceptance of the updated Terms.

For material changes, Citera will make reasonable efforts to provide advance notice. If you do not agree with any changes, your sole remedy is to discontinue use of the Services and terminate your account.

24. Governing law and dispute resolution

These Terms shall be governed by and construed in accordance with the substantive laws of Sweden, without regard to its conflict of law principles.

Any dispute, controversy or claim arising out of or in connection with these Terms, or the breach, termination or invalidity thereof, shall be resolved exclusively by the competent courts of Sweden.

Each party irrevocably consents to the exclusive jurisdiction of the Swedish courts and waives any objection to the venue or convenience of such courts.

25. Contact

For questions regarding these Terms or the Services, please contact:

Rankad AB
Nohabgatan 14, 461 53 Trollhättan, Sweden

Email: contact@citeralabs.ai