CITERA :: DIRECTORY
Citera guides
Learn how answer engines select brands and cite sources through practical guides on audits, visibility gaps and fixes across leading AI models. Read the guides.
- source
- /guides
The AEO playbook: getting cited by ChatGPT, Perplexity and Gemini
What actually influences an AI-generated recommendation, in the order the work should be done — third-party presence, extractable claims, consistent facts, and the metrics worth tracking.
Author
Liam Karlsson
The AEO playbook: getting cited by ChatGPT, Perplexity and Gemini
What actually influences an AI-generated recommendation, in the order the work should be done — third-party presence, extractable claims, consistent facts, and the metrics worth tracking.
Author
Liam Karlsson
The AEO playbook: getting cited by ChatGPT, Perplexity and Gemini
What actually influences an AI-generated recommendation, in the order the work should be done — third-party presence, extractable claims, consistent facts, and the metrics worth tracking.
Author
Liam Karlsson
How to audit your brand's AI visibility in an afternoon
The manual version of what Citera automates: twenty questions across four engines, and the source list that tells you exactly where to work next.
Author
Liam Karlsson
Guides, research and benchmarks on how answer engines choose which brands to name — and how to become one of them.
More guides
OUR TEAM
Written by the people building Citera
Every piece here comes from the three of us running the product, the crawlers and the go-to-market. Ask us anything.
Liam Karlsson
Co-founder & CEO
Scaled a profitable web agency to six figures a month at 19.
Product-led founder with deep expertise in web, SEO and digital growth.
Strong technical and commercial edge across IT security and sales.
Management board member at TH and advisor to multiple companies.
Mohammad Hamarsheh
Co-founder & CTO
Started working at Apple at 12.
Scaled multiple startups past 10,000 users.
BSc in Computer Science, graduating in the top 1% of his school.
William Gyltman
Co-founder & CMO
Built and scaled multiple profitable ecommerce brands, including Sandljuset to six figures a month within two months.
Leads go-to-market, positioning and creative strategy, focused on turning attention into profit.
Four years of high-performance sales with more than $1M closed.