Citera is an autonomous AI search growth platform. It measures where your brand appears in AI answers, finds the gaps, and helps move the highest-priority work from opportunity to completion.

What problem does Citera solve?

AI search can recommend competitors even when your traditional SEO looks healthy. Citera shows where your brand is missing, which sources influence those answers, and what to improve next.

Who is Citera for?

Citera is built for growth, marketing, SEO, content, brand, product, and agency teams that want measurable visibility across AI search without stitching together separate monitoring and execution tools.

What is AI search visibility?

AI search visibility is how often and how prominently a brand is mentioned, cited, ranked, or recommended in answers generated by AI platforms for relevant buyer questions.

How is AI search visibility different from SEO?

SEO focuses on ranking pages in search results. AI visibility focuses on whether answer engines name and cite your brand inside the answer. The two overlap, but they are not the same measurement problem.

Which AI platforms does Citera track?

Citera tracks how your brand appears across all AI models, including the major answer engines and AI search experiences buyers use. Availability can vary by plan and market.

Do I need to be technical to use Citera?

No. Citera presents gaps and recommended actions in plain language. Teams can work in draft-only or approval-based modes, and Citera’s team can support setup and execution.

02 / MEASUREMENT

How Citera tracks mentions, citations, sentiment, prompts, markets, and competitors.

What does Citera measure?

Citera measures prompts, mentions, citations, sentiment, rankings, competitors, markets, and movement across the sources that influence AI answers.

How are prompts selected?

Teams can track the questions buyers actually ask about their category, product, use case, and competitors. Prompt sets can be refined as new demand patterns and visibility gaps appear.

Can I compare my brand with competitors?

Yes. Citera tracks share of voice and visibility against selected competitors by prompt, answer engine, market, and scan period.

Does Citera track citations as well as mentions?

Yes. A mention shows that the brand appeared in an answer. A citation shows which source the answer engine relied on. Citera tracks both because each reveals a different growth opportunity.

Can I monitor different markets or languages?

Yes. Citera can organize tracking by market and relevant prompt set. Exact coverage depends on the answer engine, language, location, and plan.

How often does Citera scan AI results?

Scan frequency depends on the plan, from scheduled weekly scans to more frequent monitoring. The pricing page shows the current limits for each plan.

Can I export or share reports?

Citera supports reporting and data export options so growth, content, leadership, BI, and client teams can work from the same evidence. Available formats depend on the plan.

03 / EXECUTION

How opportunities become content, distribution, authority, and website work.

What can Citera Autopilot do?

Autopilot can turn visibility gaps into owned content, distribution, authority work, and website improvements, then move that work through the policy your team chooses.

Can I require approval before anything is published?

Yes. Workflows can run autonomously, require human approval, remain draft-only, or be disabled. Teams choose the policy that fits each action and channel.

What kind of owned content can Citera create?

Citera can research, create, optimize, refresh, and prepare blogs, articles, guides, product content, and other crawlable pages around verified opportunities.

Can Citera distribute content beyond my website?

Citera can prepare or publish approved content across connected social networks, communities, and third-party platforms when the relevant workflow and permissions are enabled.

Does Citera make website improvements?

Citera identifies high-priority page issues and can prepare or apply approved improvements so important pages remain accurate, useful, and competitive.

Does Citera help with authority and backlinks?

Yes. Citera identifies work that can strengthen citations, backlinks, reviews, source coverage, and trust. The exact action depends on the opportunity and chosen approval policy.

Can Citera refresh existing content?

Yes. Citera can find content that has become incomplete, outdated, or less competitive and prepare focused updates instead of creating a new page every time.

04 / SETUP

What connects, how setup works, and how Citera fits your existing stack.

What can I connect to Citera?

Citera connects brand knowledge, websites, search and analytics data, publishing channels, social platforms, and collaboration tools. The integrations page lists current supported connections.

Do I need to replace my current tools?

No. Citera is designed to sit across the existing stack, combining measurement, prioritization, and execution while sending work to the systems your team already uses.

How much technical setup is required?

Most teams can begin with a website and a focused prompt set. Deeper publishing, analytics, or custom data workflows may require additional permissions or help from the Citera team.

Can Citera connect to my CMS?

Citera supports website and publishing workflows through supported CMS connections. If a required system is not listed, contact the team to discuss the safest available route.

Can I connect analytics and reporting data?

Yes. Connecting relevant analytics and performance data helps teams evaluate whether AI visibility work also contributes to traffic, engagement, leads, and revenue.

Can agencies manage multiple brands?

Yes. Multi-brand and client workflows are available on plans designed for higher limits. Brand access, reporting, and delivery can be organized separately.

Are custom integrations available?

Custom integrations and delivery options can be discussed for teams with specialized systems, data requirements, or workflows.

05 / PLANS

Plans, limits, trials, upgrades, cancellation, and getting started.

Which Citera plan should I choose?

Choose based on the number of brands, prompts, answer engines, scan frequency, data retention, and execution features you need. The team can recommend the right starting point.

Can I start before committing to a larger plan?

Yes. You can start through the current signup offer and expand as you need more prompts, brands, models, or execution capacity. Check the pricing page for current terms.

What is a tracked prompt?

A tracked prompt is a buyer question Citera checks across selected AI answer engines over time, such as a category, comparison, use-case, or recommendation query.

What is an agent job?

An agent job is a unit of execution completed by Citera’s workflows, such as researching, drafting, updating, distributing, or preparing an approved action.

Can I upgrade or change plans?

Yes. Plans can be adjusted as tracking and execution needs change. Contact the team if you need a custom brand, prompt, reporting, or workflow configuration.

Can I cancel?

Current plans are presented with cancellation terms on the pricing page. Review the checkout terms for the plan you select or ask the team before purchase.

Is there a custom plan?

Yes. Custom plans are available for larger companies, agencies, multi-brand programs, higher limits, extended retention, specialist support, and custom delivery.

06 / SERVICES

What Citera can manage for you and when to involve the team.

Is Citera software or a managed service?

Citera is a software platform with automation and human support. Teams can use the product directly, run approval-based workflows, or involve Citera’s team for more hands-on delivery.

What can Citera’s team manage for us?

The team can help with strategy, prompt planning, setup, content and execution workflows, reporting, and ongoing optimization based on the agreed scope.

Can Citera work with our existing agency or internal team?

Yes. Citera can provide the shared measurement and execution layer while internal teams or agency partners retain ownership of brand, creative, and channel decisions.

Can we use Citera in draft-only mode?

Yes. Draft-only workflows let Citera prepare work without publishing it, so your team or agency can review, edit, and ship through its existing process.

Does Citera support content strategy?

Yes. Citera uses visibility gaps, competitor coverage, citations, and buyer prompts to prioritize content opportunities instead of relying only on a generic publishing calendar.

What support is available?

Support varies by plan and can include onboarding, setup guidance, workflow help, reporting support, and specialist involvement.

How do I talk to the team?

Use the contact or book-a-demo page and share your brand, markets, current stack, and goals. The team can then recommend a practical setup.

07 / COMPARISON

How Citera differs from SEO tools, visibility trackers, agencies, and content generators.

How is Citera different from a traditional SEO tool?

Traditional SEO tools focus on keywords, rankings, links, and technical search performance. Citera adds answer-engine measurement and connects those findings directly to execution workflows.

How is Citera different from an AI visibility tracker?

A tracker tells you where you appear. Citera is designed to continue from measurement into prioritized content, distribution, authority, and website actions.

How is Citera different from an AI content generator?

A content generator starts with a writing request. Citera starts with measured visibility gaps, citations, competitors, and buyer prompts, then creates work tied to a specific opportunity.

How is Citera different from an SEO or GEO agency?

An agency delivers work through a service team. Citera provides a persistent platform, data model, and policy-controlled execution layer, with human support available when needed.

Does Citera replace my SEO stack?

Usually not. Citera complements analytics, CMS, SEO, social, and collaboration tools by adding AI visibility intelligence and coordinated execution.

What should I compare when evaluating AI search platforms?

Compare answer-engine coverage, prompt methodology, citation data, competitor views, market support, historical retention, exports, integrations, approval controls, and the ability to act on findings.

Can I move existing prompt and competitor tracking into Citera?

Yes. Existing brand, prompt, competitor, and workflow inputs can be used to shape the Citera setup. The team can help map a larger migration.

08 / EVIDENCE

How performance is measured, how long progress takes, and how evidence is documented.

How long does it take to see results?

Initial visibility and source insights can appear quickly after setup. Meaningful movement often requires repeated scans and several cycles of content, authority, distribution, and website work.

How does Citera define improvement?

Improvement can include stronger mention rate, citations, share of voice, sentiment, ranking, source coverage, and market-level movement across the tracked prompt set.

Can Citera guarantee that an AI platform will recommend my brand?

No platform can honestly guarantee how independent answer engines will respond. Citera improves the controllable inputs, measures the outputs, and documents change over time.

How are opportunities prioritized?

Citera weighs the size of the visibility gap, buyer relevance, competitor advantage, source evidence, likely impact, and the work required to close it.

How do citations affect visibility?

Citations show which pages and sources an answer engine trusts for a topic. Improving accurate, crawlable, authoritative source coverage can strengthen the conditions for visibility.

Does Citera connect visibility work to business outcomes?

Yes. Connected analytics and reporting can help teams compare AI visibility activity with website traffic, engagement, leads, conversions, and other agreed outcomes.

Where can I see customer evidence?

The customers and evidence pages document current case studies, reviews, claims, dates, sources, and measurement context.

09 / CONTROL

Approvals, access, publishing safeguards, data handling, and account control.

Does Citera publish without permission?

Only when an autonomous policy has been intentionally enabled for that workflow. Approval-required, draft-only, and disabled modes are available for teams that want tighter control.

Can different actions use different approval rules?

Yes. Publishing, website changes, distribution, and other workflows can use different policies based on risk, channel, and team preference.

What access does Citera need?

Access depends on the workflow. Basic measurement needs brand, website, prompt, and market information; connected publishing or analytics requires the relevant integration permissions.

How are connected accounts controlled?

Connected accounts should use the permissions required for the chosen workflow. Teams decide which systems to connect and which actions are allowed.

Can I disconnect an integration?

Yes. Integrations can be disconnected when they are no longer needed. Confirm any pending workflow or publishing impact before removing access.

How should we evaluate Citera for security or procurement?

Contact the team for current security, privacy, data-processing, and procurement documentation relevant to your organization and deployment.

Can I keep humans in control?

Yes. Human approval can remain part of every consequential workflow. Citera is designed to support autonomous execution where appropriate without forcing it everywhere.