CITERA :: PAGE
Meet the Minds Behind Citera
Citera is an AI search company built by three founders with SEO and product experience to grow organic visibility and revenue. Meet the team behind Citera.
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We’re a team of creators, builders, and problem-solvers bringing autonomous AI search and organic traffic growth to life.
SEO Roots
Built from hands-on work
AI Search Shift
Answers replaced links
Autonomous Action
Fix gaps on autopilot
Revenue Focus
Visibility that converts
ORIGIN
Why We Started & What Drives Us
The idea for Citera came from hands-on work with traditional SEO. For years, we helped companies rank on Google and optimize for clicks. Then the shift began: users stopped searching and started asking AI. Answers replaced links, recommendations replaced rankings, and companies began losing visibility and revenue with no data and no way to respond. Citera was built to close that gap and give companies control over how AI understands and recommends their brand, now on autopilot.
Years of hands-on SEO work showed us exactly how visibility turns into measurable growth.
Search behavior shifted as users stopped clicking through results and started asking AI for direct answers.
Brands began losing visibility and revenue without data showing how AI understood or recommended them.
Citera was built to close that gap and give companies control over AI visibility, now on autopilot.
ACHIEVEMENTS
Highlights on the Journey
Behind every number is a buying decision. Millions of prompts shape how AI recommends brands. Citera tracks these signals across markets to reveal where visibility is won or lost and turn AI attention into measurable growth.
OUR TEAM
Behind Citera
Liam Karlsson
Co-founder & CEO
Scaled a profitable web agency to six figures a month at 19.
Product-led founder with deep expertise in web, SEO and digital growth.
Strong technical and commercial edge across IT security and sales.
Management board member at TH and advisor to multiple companies.
Mohammad Hamarsheh
Co-founder & CTO
Started working at Apple at 12.
Scaled multiple startups past 10,000 users.
BSc in Computer Science, graduating in the top 1% of his school.
William Gyltman
Co-founder & CMO
Built and scaled multiple profitable ecommerce brands, including Sandljuset to six figures a month within two months.
Leads go-to-market, positioning and creative strategy, focused on turning attention into profit.
Four years of high-performance sales with more than $1M closed.
linkedin.com/in/williamgyltman
Our Offices
Global Team Presence
Our offices connect teams worldwide to build and support intelligent AI solutions.