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12 min read
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Liam Karlsson
Co-founder & CEO
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About the author
Liam Karlsson
Co-founder & CEO
Co-founder and CEO of Citera. Writes about how AI search picks the brands it recommends, and what teams can actually do about it.
TL;DR
Peec AI and Profound solve the same problem from opposite ends. Peec is credit-based and accessible, which suits agencies running many small accounts. Profound is enterprise-first with deeper crawler analytics, priced accordingly. Neither is strictly better: the deciding factors are budget shape, how many brands you track, and whether you need an action layer or just measurement.
OUR PRODUCT
Where Citera fits
Citera sits between these two: it tracks visibility across all AI models like both, but adds the content generation and publishing layer that neither includes, so measurement and action live in one place. If you only need measurement, either tool above will serve you. If the gap you feel is 'Citera can see the problem but nobody has time to fix it', that is the gap Citera is built for.
What this comparison covers
Peec AI and Profound both answer the same question — how do ChatGPT, Perplexity and Google's AI surfaces describe your brand — and they answer it for very different companies. This page puts their published facts side by side: what each one costs to run for a year, which engines it watches, what it can do once it finds a problem, what it will survive in a procurement review, and where the public record simply runs out.
One convention runs through every table below. A cell reads Unknown when the vendor has not published an answer, and No only when the vendor states it or a reviewer has confirmed it. Peec collects more Unknowns than Profound. That is a disclosure gap, not a verdict on the product — treat those rows as questions for a sales call rather than evidence against it.
Peec AI in depth
Peec AI is built for teams that run many brands rather than one. Instead of seat tiers, it meters a credit pool, so a five-client agency month costs less than a fifteen-client one and nobody pays for a seat that logged in twice. Multi-country monitoring is included rather than gated behind an enterprise upgrade, which matters if your accounts sit in different markets and you refuse to buy a separate plan for each.
Its second distinguishing choice is openness at the integration layer. MCP support means a technical team can wire Peec into a workflow it already owns instead of living inside a vendor dashboard. That is genuine leverage if you have engineers, and close to worthless if you do not — Peec depends on external integrations for content execution, so everything it finds still has to be actioned somewhere else.
The limitation to weigh honestly is evidence. Peec publishes far less about its capabilities, security posture and pricing mechanics than Profound does, and its prompt-volume figures are credit-dependent rather than drawn from a fixed observed dataset. If your buying process requires documented answers before signing, expect to extract them in conversation.
Profound in depth
Profound is the deeper instrument, and it is priced and packaged like one. Its prompt volumes are built on more than 1.3 billion real user conversations and can be filtered by demographics — that is a materially different claim from modelling demand, and it is the single strongest reason to choose Profound. Agent Analytics watches AI crawlers at the CDN layer, query fanout analysis shows how a question splinters into follow-ups, and citation tracking runs down to the individual chunk of a page rather than stopping at the URL.
The commercial shape is enterprise-first. Ninety-nine dollars a month buys ChatGPT only; the tier most teams actually land on is $399 with three seats, and Claude, Gemini and Copilot require an Enterprise contract. Data refreshes daily through front-end browsers rather than APIs. SOC 2 Type II is in place, onboarding is self-serve on the lower tiers and sales-led above them, and discounting is tied to annual commitment.
The honest caveats are depth-related rather than capability-related. Reviewers consistently note the dashboard can overwhelm — there are more data points than most marketing teams have someone to interpret — and the self-learning recommendations need published volume behind them before they sharpen. Profound also stops at measurement: CMS publishing is partial and it does not post off your property at all.
Pricing shape matters more than price
Comparing headline prices here will mislead you, because the two tools meter completely different things. Profound sells coverage in tiers: a cheap entry price that watches one engine, a working tier at $399, and an Enterprise step you must take to reach Claude, Gemini and Copilot. Your bill is predictable, and it steps up in visible jumps when your requirements grow.
Peec sells consumption. A credit pool absorbs a quiet month and expands in a busy one, which is the correct shape for an agency whose workload moves with client count. It is the wrong shape if finance wants one number twelve months out, because your cost is a function of usage you have not had yet.
The practical test is not "which is cheaper" but "which failure mode can you tolerate" — paying for an enterprise tier to unlock one engine you needed, or explaining a credit overrun you did not forecast. Answer that first, then read the pricing table.
How to choose between them
Choose Profound when the measurement itself is the deliverable and someone on the team owns interpreting it. Real observed conversation data, crawler-level analytics, per-chunk citations and a SOC 2 Type II certificate are what you are paying for, and they are worth it when a single brand's AI visibility is a board-level number and the budget is already approved.
Choose Peec when you run several brands, want to start small, and would rather pay for what you use than commit to a platform tier. Credit-based pricing suits variable workloads, multi-country coverage arrives without an upgrade, and MCP integrations reward a team that would rather build its own workflow than adopt someone else's.
If neither answer feels obvious, the deciding question is usually procurement. Profound can hand your security reviewer a document today. Peec, on the public record, cannot — and that is a scheduling problem as much as a product one.
What neither tool does well yet
Both tools stop at the same line, and it is worth being blunt about it: they find the gap and hand it back to you. Profound's CMS publishing is partial and it does not post off your property at all. Peec relies on external integrations for content execution. Neither writes the answer, ships the page, or fixes the technical issue that kept you out of the citation in the first place — so a visibility programme built on either still needs the people who do that work.
Both also inherit the same uncertainty about the ground they measure. AI engines change how they retrieve and cite without notice, coverage of any given model is a moving target, and vendor-reported regional coverage is contested in Profound's case and largely unpublished in Peec's. Historical depth is thin across this whole category compared with traditional search tooling.
Read that as a category limitation rather than a fault of either product. It simply means the tool you pick is one input into the work, not the work itself.
Feature comparison
Every value below is taken from each vendor’s published pricing or documentation. Where a vendor does not publish a detail, the cell reads Unknown rather than assuming a gap.
What all icon means:
✓
Supported
✗
Not supported
◐
Partial
—
Unknown / not published
The 60-second table
Peec AI
Profound
Best for
Agencies and lean teams
Enterprise marketing teams with analysts and procurement
Entry price
€85/mo (Starter); annual billing takes 15% off
$99/mo (ChatGPT only)
Realistic working price
€205/mo (Pro) or €425/mo (Advanced), plus per-model add-ons
$399/mo; Enterprise for full coverage
Models on $399 plan
3 included (choose which), extra models charged
3 — ChatGPT, Perplexity, Google AI Overviews
Prompts on $399 plan
150 on Pro (€205); 350 on Advanced (€425)
100/mo
Seats on $399 plan
Unlimited on every paid tier
3
Countries & languages
Unknown
Unknown — vendor and reviewers conflict
Publishes to your CMS
✗
◐
Posts off your property
✗
✗
Prompt-volume data
Custom prompts only; no published prompt-demand dataset
1.3B+ real user conversations
SOC 2 Type II
—
✓
Free trial
7 days, no credit card required
Contested — verify at time of reading
Guarantee
None published
None published
Contract
None published for monthly
Annual discount available
Read the table as two different bets. Profound publishes its numbers — $99 to watch ChatGPT, $399 for the tier most teams actually land on, 3 seats on Growth, 10+ models, SOC 2 Type II, and prompt volumes drawn from 1.3B+ real user conversations refreshed daily. That transparency comes with conditions: Claude, Gemini and Copilot sit behind an Enterprise contract, off-property posting is not part of the product, CMS publishing is partial, and the dashboard gives you more data points than most teams have someone to read. Peec runs the opposite way — a credit pool instead of seat tiers, so cost scales down for agencies juggling many small accounts, multi-country monitoring without an enterprise upgrade, and MCP integrations for teams that want to wire their own execution workflow. The catch is disclosure: most of Peec's capability and security detail is unpublished, which is why so many of its cells read Unknown rather than No. Neither tool writes or ships the content that closes the gaps they find — both hand you a report and stop. Pick Profound if the depth of measurement is the deliverable and someone owns interpreting it; pick Peec if you need light, flexible coverage across many brands and can live with less published detail.
Peec AI and Profound both tell you how AI engines describe your brand, but they are built for opposite kinds of buyer. Profound is the enterprise instrument: prompt volumes drawn from 1.3B+ real user conversations and filterable by demographics, Agent Analytics watching AI crawlers at the CDN layer, query fanout analysis and citation tracking down to the individual chunk of a page. It prices like an instrument too — $99 buys ChatGPT only, $399 is the tier most teams actually land on, 3 seats on Growth, and Claude, Gemini and Copilot sit behind an Enterprise contract. Peec runs lighter. A credit pool replaces seat tiers, so cost scales down for an agency running fifteen small accounts instead of one large one, multi-country monitoring arrives without an enterprise upgrade, and MCP integrations let a technical team wire Peec into a workflow it already owns. The trade is evidence: Profound publishes its numbers, its SOC 2 Type II and its refresh cadence, while most of Peec's capability, security and pricing detail is simply not published — which is why the tables below carry so many Unknowns on its side. Where they genuinely agree is the ceiling. Neither product writes the content or ships the fixes that close a visibility gap once it is found; Profound's CMS publishing is partial and it does not post off your property at all, and Peec depends on external integrations for execution. Both hand you a diagnosis and leave the treatment to your team.
Overview
Peec AI
Profound
Category
AI visibility
AI visibility
Best for
Agencies and lean teams
Enterprise marketing teams with analysts and procurement
Company stage
Venture backed
Series C
Free trial
—
—
Onboarding time
Self-serve, trial without a card
Self-serve on Starter/Growth; sales-led Enterprise
Pricing & plans
Peec AI
Profound
Entry price
€85/mo (Starter); annual billing takes 15% off
$99/mo (ChatGPT only)
Pricing model
Tiered by prompts and projects, with paid add-ons per extra model
Fixed tiers, coverage ladder
Billing
Monthly or annual; 15% off annual
Monthly; annual shown as 2 months free
Seats included
Unlimited
3 on Growth
Usage caps
1 project on Starter, 2 on Pro; extra models €30/€70/€140 per month by tier
Agent credits per tier
Annual discount
15%
2 months free
Contract minimum
None published for monthly
Annual discount available
Platform coverage
Peec AI
Profound
ChatGPT
—
✓
Google AI Overviews
—
✓
Google AI Mode
—
◐
Gemini
—
◐
Perplexity
—
✓
Claude
—
◐
Copilot
—
◐
Grok
—
◐
DeepSeek
—
◐
Meta AI
—
◐
Regional coverage
Unknown
Unknown — vendor and reviewers conflict
Language coverage
Unknown
Unknown — vendor and reviewers conflict
Capabilities
Peec AI
Profound
Prompt tracking
✓
✓
Prompt volume
Custom prompts only; no published prompt-demand dataset
1.3B+ real user conversations
Competitor tracking
✓
✓
Share of voice
✓
✓
Citation tracking
✓
✓
Sentiment
◐
✓
Content generation
✗
✓
Publishing
✗
◐
Backlinks
✗
✗
Recommendations
✓
✓
Technical
Peec AI
Profound
API
—
◐
Native integrations
MCP-based
WordPress, Sanity, Contentful; Cloudflare, Akamai, AWS CloudFront, Fastly, Netlify, Vercel
GSC / GA4
—
—
CMS integrations
—
✓
Schema.org output
—
—
llms.txt support
—
—
AI-crawler access checks
—
✓
Refresh frequency
Daily on all brand tiers
Daily, via front-end browsers not APIs
Security & compliance
Peec AI
Profound
SOC 2
—
✓
GDPR
—
—
SSO / SAML
—
✓
Role permissions
—
✓
Support
Peec AI
Profound
Channels
Email and chat
Per tier
Implementation help
Unknown
Dedicated onboarding on Enterprise
Peec AI
Credit-based AI visibility monitoring
Strengths
Unlimited seats on every tier, so the whole team and the client can look without a per-seat conversation
Lowest credible entry price in the category at €85 a month with 50 prompts
Looker Studio, Search Console and GA integration on Advanced for teams that report in their own stack
Limitations
Only three models included; a fourth or fifth costs €30 to €140 a month depending on tier
Monitoring only — no content generation, publishing or technical fixes
One project on Starter, two on Pro, so multi-brand teams move up fast
Profound
AI visibility analytics platform
Strengths
Prompt Volumes built on 1.3B+ real user conversations, filterable by demographics
Agent Analytics monitors AI crawlers at the CDN layer
Query Fanouts Analysis plus per-page and per-chunk citation tracking
Limitations
Dashboard can feel overwhelming given the number of data points tracked
Self-learning recommendations need published volume before they improve
Claude, Gemini and Copilot require an Enterprise contract
Which should you choose
Peec AI
You run several brands or client accounts, want to start small, and would rather pay for what you use than commit to a platform tier. Credit-based pricing suits variable workloads.
Profound
You are a single larger brand with budget approved, need depth of crawler and citation analytics, and have someone whose job includes interpreting the data.
How we compared
Every figure is taken from each vendor's public pricing or documentation on the date shown. Capabilities are marked Unknown where a vendor does not publish the detail. Quotes are verbatim from named review platforms and linked. Nothing on this page is paid placement.
Sources & references
Peec AI pricing — official plan and model coverage.
Profound pricing — official self-serve and enterprise plan information.
Citera platform — execution, publishing and distribution capabilities.
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