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Comparison
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11 min read
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Updated
Liam Karlsson
Co-founder & CEO
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About the author
Liam Karlsson
Co-founder & CEO
Co-founder and CEO of Citera. Writes about how AI search picks the brands it recommends, and what teams can actually do about it.
TL;DR
Otterly publishes Lite at $29 a month with 15 tracked prompts, Standard at $189 with 100 prompts, Premium at $489 with 400 prompts, and Enterprise from $1,000. Annual billing takes 15% off. All paid tiers track four engines — ChatGPT, Google AI Overviews, Perplexity and Copilot — with Claude, Gemini and Google AI Mode as paid add-ons, and team members are unlimited. Extra prompts cost $99 per 100 monthly. Citera is $219 a month for all AI models with all countries and languages, and it deploys fixes, publishes content and posts to Reddit, Quora and LinkedIn. Otterly wins on entry price and seats; Citera wins on engine coverage and execution.
OUR PRODUCT
Where Citera fits
Citera is not the tool to buy for a first look — Otterly is cheaper and honest about being a monitor. Citera earns its price once you know there is a gap: all AI models included, every country and language, and every finding wired to an action the platform performs, from deploying the technical fix to publishing the page to posting in the Reddit thread that AI cites instead of you.
Why this comparison exists
Otterly and Citera rarely compete on the same purchase order. Otterly wins the first purchase because $29 removes the need for approval. Citera shows up later, when the reports have proved there is a problem and nobody has the hours to fix it.
So read this as a sequence rather than a duel. Plenty of teams should buy Otterly first, and some should never buy anything else.
Pricing: cheap to start, metered to scale
Otterly publishes Lite at $29 a month with 15 tracked prompts, Standard at $189 with 100, Premium at $489 with 400, and Enterprise from $1,000. Annual billing saves 15%, bringing those to $25, $160 and $422. Extra prompts are $99 per 100 per month. Team members are unlimited on every plan, and agency partners get bonus prompts — 150 on Standard, 500 on Premium.
Citera is $219 a month with all AI models and no per-engine pricing, and $399 for 200 prompts with five seats. Monthly rolling, 90-day money-back guarantee.
At 100 prompts the two are close on price: Otterly Standard is $189 against Citera at $219. The difference is what happens after the report.
Coverage: four included, three as add-ons
All Otterly paid tiers track ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Copilot being in the base set is a real plus for teams selling into Microsoft-heavy organisations.
Claude, Gemini and Google AI Mode are paid add-ons. Given how much traffic Gemini and AI Mode now shape, that pushes most serious buyers above the headline price.
Citera includes all AI models at every tier, with no per-engine charges.
Seats and agency fit: Otterly wins this
Unlimited team members on every plan, plus bonus prompt allocations for agency partners and workspace management, make Otterly a better fit for an agency running many small accounts than Citera’s five-seat Scale tier.
Citera meters seats; they do not. For a ten-person team on a $29 or $189 plan the value difference is obvious, and no amount of feature comparison hides it.
Execution: the dividing line
Otterly's published capabilities are prompt tracking, competitor visibility, citations, share of voice and alerting. There is no content generation, no CMS publishing, no technical deployment.
Citera deploys technical fixes with rollback, writes and publishes content into WordPress, Webflow, Framer, Wix and Shopify, and posts to Reddit, Quora and LinkedIn.
That is the whole price difference. If you have hands available, do not pay for ours.
Prompt economics
Fifteen prompts is a sample, not a monitoring plan. It answers whether you are named at all for a handful of questions.
A real plan for a competitive category needs 60 to 200 prompts, which puts you on Standard at $189 or into $99-per-100 add-ons. At that point compare like for like against Citera's 200 prompts at $399, and count the engines you would need to add.
Feature comparison
Every value below is taken from each vendor’s published pricing or documentation. Where a vendor does not publish a detail, the cell reads Unknown rather than assuming a gap.
What all icon means:
✓
Supported
✗
Not supported
◐
Partial
—
Unknown / not published
The 60-second table
Citera
Otterly.AI
Best for
Lean teams who need execution, not another dashboard
Entry price
$219/mo
$29/mo (Lite); $25/mo billed annually
Realistic working price
$219–399/mo
$189/mo (Standard) or $489/mo (Premium)
Models on $399 plan
5 of 9
4 included at $189 or $489; extras charged
Prompts on $399 plan
200/mo
100 on Standard ($189); 400 on Premium ($489)
Seats on $399 plan
5
Unlimited
Countries & languages
All countries, every plan
Unknown
Publishes to your CMS
✓
✗
Posts off your property
✓
✗
Prompt-volume data
Approximation model, not observed conversations
Custom prompts only; no published prompt-demand dataset
SOC 2 Type II
✗
✓
Free trial
3 days
Free trial available for new users
Guarantee
90-day money-back
None published
Contract
None, monthly rolling
None published for monthly
If you want to find out whether AI search is a problem for you, Otterly at $29 a month with 15 prompts is the cheapest honest answer on the market, and unlimited seats on every plan is generous. Its limits show up as you scale: Claude, Gemini and Google AI Mode are add-ons, extra prompts run $99 per 100, and it reports rather than acts. Citera is $219 with all AI models included and executes fixes, content and third-party posts.
Otterly is the cheapest way to stop guessing. Fifteen prompts at $29 will not run a programme, but it will tell you within a fortnight whether AI assistants mention you, who they mention instead, and whether that is costing you anything. Citera is the opposite purchase: more expensive, broader coverage, and built to change the answer rather than report it.
Overview
Citera
Otterly.AI
Category
AI visibility
AI visibility
Best for
Lean teams who need execution, not another dashboard
Company stage
Early stage
Early stage
Free trial
✓
✓
Onboarding time
~120 seconds, self-serve
Self-serve; $29 tier makes trialling cheap
Pricing & plans
Citera
Otterly.AI
Entry price
$219/mo
$29/mo (Lite); $25/mo billed annually
Pricing model
Tiered, monthly rolling
Tiered by tracked prompts, with prompt add-ons
Billing
Monthly rolling, no lock-in
Monthly or annual; 15% off annual
Seats included
5 on Scale
Unlimited team members on all plans
Usage caps
Agent jobs per tier
Extra prompts $99 per 100 per month
Annual discount
Unknown
15%
Contract minimum
None, monthly rolling
None published for monthly
Platform coverage
Citera
Otterly.AI
ChatGPT
✓
✓
Google AI Overviews
✓
✓
Google AI Mode
—
✓
Gemini
—
✓
Perplexity
✓
✓
Claude
—
✓
Copilot
—
✓
Grok
—
✓
DeepSeek
—
✓
Meta AI
—
✓
Regional coverage
All countries, every plan
Unknown
Language coverage
All languages, every plan
Unknown
Capabilities
Citera
Otterly.AI
Prompt tracking
✓
✓
Prompt volume
Approximation model, not observed conversations
Custom prompts only; no published prompt-demand dataset
Competitor tracking
✓
✓
Share of voice
✓
✓
Citation tracking
✓
✓
Sentiment
◐
◐
Content generation
✓
✗
Publishing
✓
✗
Backlinks
✓
✗
Recommendations
✓
◐
Technical
Citera
Otterly.AI
API
—
✓
Native integrations
WordPress (.com and self-hosted), Webflow, Framer, Wix, Shopify
GSC / GA4
✓
✓
CMS integrations
✓
✓
Schema.org output
✓
✓
llms.txt support
✓
✓
AI-crawler access checks
—
✓
Refresh frequency
Daily, customisable
Unknown — not published per tier
Security & compliance
Citera
Otterly.AI
SOC 2
✗
✓
GDPR
✓
✓
SSO / SAML
◐
✓
Role permissions
—
✓
Support
Citera
Otterly.AI
Channels
24/7 priority chat, email, Slack
Email; agency partner support
Implementation help
Founding team sets up Enterprise
Citera
Tracks and improves how brands appear across AI search
Strengths
Publishes to your CMS and posts to Reddit, Quora and LinkedIn
Deploys technical site fixes automatically, with rollback
All countries and languages on every plan, including the $219 tier
Limitations
Prompt-demand data is an approximation model, not observed conversations
No SOC 2 Type II; three-person team founded 2025
Less historical depth than platforms collecting since 2024
Otterly.AI
Strengths
A genuine $29 entry point, the cheapest credible AI visibility tracking published anywhere
Unlimited team members on every plan, plus bonus prompts for agency partners
Copilot included in the base four engines, which several rivals gate or omit
Limitations
Claude, Gemini and Google AI Mode are paid add-ons rather than included
Extra prompts are expensive at $99 per 100 per month
Monitoring only — no content, publishing or technical execution
Which should you choose
Citera
You already know AI visibility is a problem and need it fixed rather than measured. You want Claude, Gemini and AI Mode covered without add-on pricing. Your prompt set is large enough that $99 per 100 extra prompts gets expensive. You need content published, fixes deployed and third-party threads answered. You want a 90-day money-back guarantee behind the spend.
Otterly.AI
You are validating the problem and $29 a month is the right size of bet. You need many people to see the data — unlimited team members beats Citera’s five seats. Four engines including Copilot cover your buyers. You are an agency, where the partner bonus prompts materially change the maths. You want the cheapest possible way to produce a monthly AI visibility report for a client.
How we compared
Otterly figures come from its published pricing page as read on 14 August 2026, including the engines listed as included and the add-on prompt rate. Citera figures come from Citera’s pricing page the same day. Where Otterly publishes nothing — refresh frequency, language coverage — the cell reads Unknown rather than a guess.
Sources & references
Otterly.AI pricing — official plan information.
Citera platform and pricing — official execution and coverage details.
Try Citera with a 90-day 90-day money-back guarantee.
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